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Treats

Looking to add a tail wagging hero to your range?

Truecare crafts irresistibly palatable treats in popular formats including soft sticks, meat strips, soft bites, and dental sticks, designed for rewarding, training, and everyday bonding moments.

Beyond our core range, we offer the flexibility to customise your treats with targeted active ingredients, unique shapes, and a wide choice of flavours, allowing you to create products with stronger label claims and added functional benefits while maintaining exceptional taste and palatability.
 

Share your brand vision, preferred ingredients, formulations, flavours, and shapes, and we'll bring it to life with treats that stand out on the shelf and keep dogs coming back for more. 

Our Treats Options:

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Customisation Catalogue

Choose one of our treats and make it entirely your own.

Whatever you dream up, we formulate, prototype, and produce, all while ensuring every batch is consistent, palatable, and unmistakably gobble-worthy.

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Reach out to a member of our team to access the full catalogue now!

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Shapes

Tweak the shape into hearts, bones, stars, paws, or a signature silhouette only your brand owns or play with natural colours that pop on shelf!

Image by Diana Polekhina

Size and Texture

Fine-tune the size for toy breeds, large breeds, or everything in between. Adjust texture from soft and chewy to soft and dry-bite. Even dial in the aroma to make tails wag from across the room.

Image by Supliful - Supplements On Demand

Actives

Add the functional actives that align with your brand story, whether it's calming botanicals, joint-loving collagen, gut-friendly probiotics, or something completely off the beaten path.

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Flavours

Layer in real-food add-ins like strawberry, banana, spinach, cheese, blueberry, pumpkin, or peanut butter to create flavour profiles that feel as wholesome as they taste, all while keeping that irresistible treat intact.

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